Getting in Your Face… …book
I’ve recently been working to market some workshops. As I’m no kind of marketing or advertising professional I’ve been trying anything I can think off to get butts in the seats. This has included direct mail, email marketing and even some telemarketing. The latest experiment has been with Facebook advertising. Wonder of wonders they provided some pretty neat analytical tools to see how your ads doing. Check it out:
For $7.31 I was able to give 6,159 folks the opportunity to see the advertisement and of that number 14 clicked on it. I don’t know if these are great numbers but at $0.62 for each person that was interested enough to go to our website I’m happy.
For this ad, the potential number of candidates was limited to those over age 18 living in Grand Rapids. If memory serves, this was a pool of about 12,000. At $0.62 rate about half of the pool of candidates actually had the ad placed on their Facebook page. I’ll do some additional tests with other advertisements to see how the numbers work out.
One last note, I prefer this over the LinkedIn model of impressions. They don’t provide a ‘pay per click’ option. LinkedIn’s tools aren’t as nice in terms of selecting a specific audience either. In particular, picking a city or region wasn’t very intuitive for me. I haven’t tested their advertising effectiveness by placing an ad yet though. When (if) I do I’ll post these results too.
More later!
